Google to Allow Gambling Ads on Adwords

16/10/2008 by admin.

Yep, you read it right. Google is going to start allowing gaming ads on their ppc program Adwords. It’s been almost 2 years since Google has allowed gambling ads. I’ve always complained that they are splitting hairs allowing stock brokers to advertise and even though I believe its more a reaction to losing over 50 dollars per share on the 15th on top of the millions that they have lost already this year, including the $200 per share they lost in September according to a techcrunch article.

What does this mean? This means billions will start to pour into Google’s Adwords and the landscape of gaming will dramatically shift as top gaming sites rush to get the top spots.

Thankfully, at Stickyeyes many of our top clients are the top gaming websites and this is the best news we have received in a long time. The question now is whether they are allowing it for affiliates or just licensed gaming portals.

Here is the ammended addition to their policy;

Google UK has updated their policy to read:

Advertising online gambling in Great Britain (England, Scotland, and Wales)

Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.

If you meet the above requirements and want to get started, review our Great Britain gambling application process below.

Great Britain gambling application process

To apply to advertise online gambling with Google AdWords, you will need to:

- Create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers). - Fill in the application form and legal declaration. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages. To ensure the quick progress of your application, fill in all of the requested information. We will review your request as quickly as possible and let you know whether we were able to approve your application or not.

Google’s industry head James Cashmore said that Google had been reviewing the policy for almost a year and denied that its hand had been forced by the current economic climate. He added: “This is not a decision that’s been made quickly; it’s been something that’s been under discussion for months”

As Ace Ventura would say,’Re-heeeee-aaaaa-llly???’

Seems awful convenient though doesn’t it James?

Let the betting/bidding begin!

PR: wait…  I: wait…  L: wait…  LD: wait…  I: wait… wait…  C: wait…  SD: wait…

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